Amazon slashes prices on Dyson, Kindle and Shark before Prime Big Deal Days
Amazon slashes prices on Dyson, Kindle and Shark ahead of Prime Day

Amazon has begun dropping prices across products from big-name brands ahead of Prime Big Deal Days, which runs from 6 to 8 October. Early offers span tech, beauty, home and more, with notable savings on laptops, smartwatches, Amazon devices, cordless vacuum cleaners and coffee machines.

Early bird offers across tech and home

Among the standout deals is the De'Longhi Magnifica Evo Next Automatic Coffee Machine, reduced by over 40% to £379.99 (was £648.99). The Microsoft Surface Laptop (13.8") has more than £500 off, now £899 (was £1,449), and features built-in AI tools, 512GB of storage and 20 hours of battery life.

The Dyson V8 Origin Cordless Vacuum Cleaner is available for £204.99 (was £329.99), with up to 40 minutes of battery life and a Motorbar cleaner head designed to prevent hair tangling. The Shark SpeedStyle Pro Flex Hair Dryer, which comes with four attachments and a bendable design, is £139.99 (was £199.99).

Beauty and lifestyle savings

Beauty deals include Lancôme La Vie Est Belle Eau de Parfum at £67.90 (was £97) and BOSS Bottled Night Eau de Toilette at £31.71 (was £89). The Philips Sonicare 4100 Series Electric Toothbrush is half price at £59.94 (was £129.99).

The Samsung Galaxy Watch8, which monitors heart rate, sleep and diet insights, is £188.57 (was £269). The Amazon Kindle, with 16GB of storage and weeks of battery life, is £94.99 (was £149.99).

Tips for shoppers

Popular items can sell out quickly or creep back up in price before the main sale begins. The biggest discounts are reserved for Amazon Prime members, including free next-day delivery.