The UK's largest official Harry Potter shop, inspired by Diagon Alley, will open in London this winter. Spanning more than 21,000 square feet across two floors, the store promises an immersive experience into the wizarding world, with themed interiors, exclusive products, and the chance to try iconic food and drinks at the Leaky Cauldron café.
Opening date and location
Warner Bros. Discovery unveiled the concept artwork for the shop today ahead of its opening on Wednesday, November 4. When guests step inside, it says fans will find themselves surrounded by the bustling "sights, sounds and spirit" of Diagon Alley.
Immersive features
The Ukrainian Ironbelly Dragon will tower over the Gringotts area, watching over visitors just as it did above the Gringotts Wizarding Bank. Guests can take a break at the Leaky Cauldron, selling classic, frozen or hot Butterbeer and an assortment of Butterbeer-inspired treats, like flavoured ice cream.
Towards the rear of the store, fans will discover a full-sized Knight Bus bringing the memorable vehicles to life. The store will also have exclusive collections, including a Diagon Alley Wand and MinaLima artwork inspired by the Knight Bus and Diagon Alley.
Official statement
"Following the success of our Harry Potter shops around the globe, opening the Harry Potter Shop in London is a truly special milestone," said Karl Durrant, Senior Vice President, Retail Warner Bros. Discovery Global Experiences.
"We're incredibly proud to bring the magic back to the city where Harry Potter’s story began. There's no better place to create a destination that celebrates the magic, creativity and storytelling that has captivated generations of fans around the world."
"Step inside and you’ll feel as though you’ve walked straight into Diagon Alley. Every detail has been designed to transport fans into the wizarding world. Whether you’re local to London or visiting from afar, we can't wait to welcome fans through our doors this November."
