Reality TV star Georgia Toffolo has come under fire for promoting BrewDog in a paid brand deal, just as her husband James Watt's company announced the closure of 10 UK pubs. The timing has left fans and critics questioning the optics of the partnership.
BrewDog's Controversial Moves
BrewDog, co-founded by James Watt, recently revealed plans to shut down 10 of its UK pubs, citing financial pressures. The announcement has sparked concerns among staff and loyal customers, many of whom have expressed disappointment over the decision.
Toffolo's Paid Promotion
Meanwhile, Toffolo, known for her role in Made in Chelsea, shared a sponsored post encouraging fans to support BrewDog. The post, which featured her enjoying a pint, was met with mixed reactions, with some followers accusing her of insensitivity given the recent news.
Public Backlash
Social media users were quick to point out the awkward timing, with one commenting, "Not a great look when your husband’s company is laying off staff." Others defended Toffolo, arguing that brand deals are a standard part of influencer marketing.
What’s Next for BrewDog?
As BrewDog navigates its financial challenges, the spotlight remains on its leadership—and their celebrity connections. Will the pub closures and PR missteps impact the brand’s reputation long-term? Only time will tell.
