Tesco has launched a limited-edition birthday cake sandwich, sparking mixed reactions online. The sandwich, made with brioche-style white bread, strawberry jam, soft cheese, vanilla frosting, and sprinkles, is priced at £3 and available in 1,000 stores for four weeks.
The sandwich contains 31g of sugar (35% of an adult's recommended daily intake) and 8.4g of saturated fat (42% of the recommended daily intake). It has 515 calories and can be purchased as part of Tesco's meal deal for £4.
Social media users have expressed strong opinions. On Reddit, one user commented: 'Birthday cake is not a flavour,' while another suggested making the sandwich should be a criminal offence. A third wrote: 'The Earl of Sandwich is rolling in his grave.' On TikTok, videos of people trying the sandwich have garnered tens of thousands of views, with some comparing it to an elevated jam sandwich.
Tesco released the sandwich to mark the 30th anniversary of its Clubcard loyalty programme. Violaine Barthe, Tesco's brand manager, said: 'With 3.1 million sandwiches sold in Tesco each week... there was only one way to celebrate Clubcard turning 30.'
The launch follows a trend of dessert-style sandwiches, including Marks & Spencer's strawberry and cream 'sando' in June, which went viral on social media.
