Tesco has launched its "Clubcard Freebies" loyalty campaign, offering one million selected Clubcard members a free bag of Cadbury Family Treat Size Chocolate Bars (223g multipack) ahead of Halloween.
The initiative expands on the previous "Freebie Thursdays" promotion and will distribute complimentary products and promotional offers to Clubcard members throughout the year.
How to claim the free Cadbury multipack
Digital coupons for the Cadbury multipacks are being distributed based on customers' historical purchasing data, with a million Clubcard members selected based on past shopping habits.
Members can check if they have received the offer by logging into the Tesco app and viewing their Clubcard coupon section. If chosen, shoppers can claim one free Cadbury Family Treat Size Chocolate Bars Multipack (223g) via digital coupon.
The coupon is valid until November 3 and is redeemable in-store, through Tesco online grocery home delivery, or via Tesco Whoosh rapid delivery.
Tesco app usage and Lidl's rival promotion
Tesco reports more than 24 million UK households currently use its app, which provides access to Clubcard pricing, rewards, and partner redemptions.
Meanwhile, Lidl is set to give 100 of its most devoted customers £600 worth of free "Middle of Lidl" products over the next year to celebrate Black Friday. The supermarket chain has launched a limited-edition "Middle of Lidl Blue Card", which will top up £50 every month for 12 months into the winners' accounts.
The funds can be spent on any Lidl non-food aisle item, ranging from seasonal middle-aisle drops and household staples to viral items like inflatable kayaks and leopard-print kettles.
Lidl quiz entry details
To join the prize ballot, shoppers must first pass an online quiz testing their knowledge of real versus fake Lidl products. The "aisle-spy" challenge asks fans to spot genuine past store releases among convincing imitations.
The qualifying quiz runs online at www.areyoualidlknowitaisle.co.uk until October 31, after which 100 winners will be selected from the successful entrants. Entry is restricted to registered Lidl Plus app users.
