Starbucks has hinted that customers may have another opportunity to purchase the viral Bearista cup, which caused a frenzy when it launched in November. The £23.95 cup, shaped like a bear with a knitted hat, sold out quickly, leading to resales at triple the price and an apology from the coffee chain.
After the initial launch, the cups were offered as prizes in the Starbucks for Life game, which ran from 8 December to 4 January. Players competed in virtual journeys across four cities, and 16,909 Bearista cups were awarded as prizes.
Now, in a promotional email sent to game participants, Starbucks teased that more cups may be available. The email stated: 'Didn’t snag one? Keep an eye out – your inbox might have a little surprise up its sleeve this week!'
The 20-ounce cup, designed for cold drinks, features a bear with black eyes and a nose, topped with a green knitted hat bearing the Starbucks logo. The initial release saw customers lining up for hours, with many disappointed as stocks were limited.
A Starbucks spokesperson previously apologised, saying: 'The excitement for our merchandise exceeded even our biggest expectations... We understand many customers were excited about the Bearista cup and apologise for the disappointment.'
