Television personality Stacey Solomon has unveiled her first homeware collection in collaboration with George at Asda, featuring over 200 items with prices starting at just £1. The range, titled 'At Home with Stacey Solomon Exclusively for George Home', includes products for bath, bed, dining, living, and accessories, and will be available from September 7.
The collection reflects Solomon's personal style, known for her 'Tap to Tidy' organisation and upcycling hacks, which have earned her 5.7 million Instagram followers. Items include bouclé cushions, chunky knit soft furnishings, warm natural wood decorative pieces, and hammered glassware, with a neutral palette accented by autumnal greens.
Solomon drew inspiration from her own home, Pickle Cottage, including an olive leaf print featured on textiles, and her dogs Peanut and Teddy, whose motifs appear in some designs. The range also features fabric and rattan pumpkins and ceramic ghost ornaments as a nod to Halloween.
The collection is part of a three-year partnership deal, with plans to refresh the range annually. Solomon expressed her excitement, noting that Asda has been a brand she has loved and shopped at her whole life, calling the collaboration 'full circle' for her.
