A savvy father from Lancashire is urging fellow shoppers to head straight to a specific supermarket aisle in the coming days to find a treasure trove of heavily discounted food. The days following Christmas and New Year are a golden period for bargain hunters, as stores slash prices to clear seasonal stock.
The Post-Christmas Bargain Hunt
Elliot Jeory, a money-saving influencer from Preston, shared his simple but effective strategy after a recent trip to Aldi. He explained that supermarkets typically over-order for the festive rush, leaving them with a surplus of party food, meats, cheeses, puddings, and other perishables once celebrations end.
To avoid waste and make room for new year stock, retailers are forced to dramatically reduce prices, often slashing them by more than half. This creates a prime opportunity for consumers to fill their freezers and cupboards affordably for the leaner month of January.
Head to the Christmas Section for 'Loads' of Deals
Elliot's key advice is to beeline for one area of the store. "Just go to the Christmas section and look for the yellow sticker. You'll see loads of bargains," he urged. The concentration of markdowns in this aisle is due to the urgent need to shift festive-themed products before consumer interest completely vanishes in the new year.
During his own shopping trip, this tactic proved highly successful. He managed to snap up branded items like Cadbury Puds and Mr Kipling Festive Bakewells for as little as 99p. He also spotted gifting biscuit tins with prices dropped to just £4.99.
Shoppers Share Their Own Discount Hauls
In response to Elliot's tip, other shoppers expressed gratitude and shared their own impressive finds from various supermarkets. One commenter revealed a massive haul from Asda, stating: "I spent £20 today and got two bags rammed full of good experience stuff. Found about 15 advent calendars too – 2p each."
Another bargain hunter reported getting "a box of shortbread and a tin of Danish cookies for less than £3," calling it a "very impressive" saving. The consensus is clear: visiting your local supermarket promptly after the holidays can lead to significant savings on quality products.
For those looking to ease the financial strain in January, the message is straightforward. Check the Christmas aisles at your nearest supermarket as soon as possible, keep an eye out for those distinctive yellow reduction stickers, and be prepared to bulk-buy and freeze your discoveries. This simple strategy could keep your grocery bills low for weeks to come.
