Sainsbury's has sold out of several sizes of its St George's cross babygrows after the supermarket promoted them as one of 'this season's best looks'. The £1.20 babygrows, part of the Tu Clothing range, are marked as 'in demand' and 'selling fast' online, with only three of eight sizes remaining available.
The promotion sparked criticism on social media. Zoey Kitson commented on the irony of the item likely being made abroad and shipped by immigrants, while Robin Jones called the advertising 'ridiculous'. Another shopper accused flag-waving of hiding racism behind supposed patriotism.
Tu Clothing also sells babygrows featuring the Scottish flag and St Patrick's Day designs. A spokesperson confirmed the item was part of Six Nations Rugby merchandise launched in March, featuring a range of flag designs.
The popularity of the babygrows follows a separate incident in Sutton-in-Ashfield, Nottinghamshire, where homeowner Simon Brocklehurst painted a giant Union Jack on his house after neighbours removed his St George's cross flag. He said the gesture was a 'quiet' protest against illegal immigration, though some locals fear it could affect property prices.
