Sainsbury's customers have been buzzing with excitement after spotting sleek new self-service coffee machines in stores, resembling those found in Starbucks. However, there's a twist – these machines aren't actually serving Starbucks coffee.
What’s the Deal with Sainsbury’s New Coffee Machines?
The machines, which feature a modern design similar to Starbucks' self-service units, have been installed in select Sainsbury’s locations. Shoppers initially assumed the supermarket had partnered with the coffee giant, but it turns out the machines are part of Sainsbury’s own in-store coffee offering.
Why the Confusion?
The resemblance to Starbucks’ machines is uncanny, from the touchscreen interface to the branded cup holders. However, Sainsbury’s has clarified that these are their own-brand machines, serving a range of hot drinks under the supermarket’s label.
One shopper tweeted: "Got excited seeing Starbucks-style coffee machines at Sainsbury’s… until I realised it’s just their own stuff. Still decent though!"
How Does It Compare to Starbucks?
While the machines may look the part, the coffee itself is Sainsbury’s own blend. Here’s how it stacks up:
- Price: Cheaper than Starbucks, with prices starting at £1.50 for a basic coffee.
- Variety: Offers a good range of options, including lattes, cappuccinos, and hot chocolate.
- Taste: Reviews are mixed – some say it’s a great budget alternative, while others miss the Starbucks flavour.
Will Starbucks Ever Come to Sainsbury’s?
For now, Sainsbury’s seems to be focusing on its own-brand coffee experience. However, given the popularity of Starbucks, could a collaboration be on the cards in the future? Only time will tell.
In the meantime, shoppers can enjoy a quick caffeine fix without leaving the supermarket – even if it’s not quite the Starbucks experience they were hoping for.
