Sainsbury's is rolling out its Your Nectar Prices scheme to all checkouts from July 25, allowing customers to save up to £150 a year, the supermarket claims. Previously, the personalised discounts were only available via the SmartShop app or online.
The scheme offers up to ten tailored discounts each week based on shopping habits, refreshed every Friday. Mark Given, chief marketing officer, said: "We're leading the way by making loyalty personal. Shoppers want to feel recognised and rewarded."
The move follows Sainsbury's closure of all its in-store cafes and changing rooms, which drew criticism from shoppers. One customer said: "What is the point selling clothes if you shut the changing rooms?"
Sainsbury's had warned that tax increases from the October Budget would add £140 million in costs, potentially leading to higher prices. The supermarket also offers Nectar points at fuel stations and partner brands like eBay and Just Eat.
