Sainsbury's is rolling out a major update to its Nectar loyalty scheme, altering how customers earn and spend points across its stores. The supermarket giant aims to simplify the system while offering more tailored rewards.
What's Changing with Nectar at Sainsbury's?
The revamped scheme will adjust point values on certain products, with some items offering boosted rewards while others see reductions. Shoppers can expect:
- New tiered earning rates based on product categories
- Personalised bonus point opportunities
- Revised redemption values at checkout
Why the Changes Matter
With over 18 million active Nectar users, these adjustments could significantly impact household budgets. The move comes as supermarkets increasingly use loyalty schemes to gather customer data and drive repeat visits.
Industry experts suggest the changes reflect Sainsbury's strategy to compete with rival schemes like Tesco Clubcard, which recently underwent similar updates.
When Will Shoppers Notice the Difference?
The new pricing structure begins rolling out next month, with customers receiving notifications about their personalised offers via the Nectar app and email.
