Rimmel's Oh My Gloss! Butter Me Up Lip Butter Balms have become a cult favourite among beauty enthusiasts, earning a stellar 4.8 out of five stars from over 900 reviews on Superdrug. The balms, now available in four new summer mocktail shades, are praised for their hydrating, non-sticky formula and affordable price point.
New Summer Shades and Discount
Superdrug currently offers the balms at £7.99 each, reduced from £9.99, a 20% saving valid until August 11, 2026. The new shades include Virgin Cosmo (sugared raspberry scent, soft pink hue), Apricello (caramelised apricot scent, coral), Cherry Spritz (deep red, black cherry scent), and Espresso Mocktini (vanilla cream and espresso scent). These join the existing range, which already impressed fans with its 'buttery soft' feel and glossy finish.
Skincare-Infused Formula
Rimmel describes the balms as their most advanced lip care product, featuring skincare actives such as 5% squalane, peptide, avocado butter, and hyaluronic acid. The cushiony formula aims to restore and replenish lips while adding a sheer tint. It can be worn alone or over lip liner and lipstick.
Rave Reviews from Customers
One five-star reviewer wrote: "So amazing. Genuinely my favourite lippie of all time! It's so smooth and moisturising without feeling sticky or heavy – also makes my lips look so so good." Another customer added: "The colour is a gorgeous, soft pink with a subtle, glossy finish that gives my lips a perfect pop of brightness… I was pleasantly surprised by how long-lasting the gloss is, and it keeps my lips feeling hydrated throughout the day. Best of all, the price is incredibly affordable for such a high-quality product."
A third review noted: "This is one of the nicest lipglosses I've ever used! I love the formula, it's smooth and is non sticky and it lasts for a good while… it gives a plumping effect on the lips." One customer deducted a star, commenting: "A nice lip balm that feels hydrating and looks really glossy. Applicator is really nice to use. Just hoped it would last a tiny bit longer, but otherwise lovely." Despite this, the overall sentiment remains overwhelmingly positive, with another buyer stating: "Love it. Amazing product, makes my lips juicy and moisturised."
Alternatives for Shoppers
For those seeking alternatives, the NYX Professional Makeup Butter Gloss Lip Gloss Duo in Madeleine and Tiramisu is available at LookFantastic for £13 (worth £14.98). Higher-budget options include the Charlotte Tilbury Hyaluronic Happikiss Crystal, currently on sale at Cult Beauty for £22.40 (down from £28).
