Chocolate lovers across Britain are in for a delightful surprise as a rare and visually stunning variety has quietly appeared on supermarket shelves. The elusive Ruby chocolate bar, known for its distinct pink hue and unique berry-like flavour, has been spotted at Tesco, sending confectionery enthusiasts into a frenzy.
This isn't your average chocolate. Part of Nestlé's premium Les Recettes de l'Atelier range, the Ruby bar is crafted from specially selected cocoa beans that naturally possess a pink colour and a tangy, fruit-forward flavour profile—all without any added colours or berry flavours.
What Makes Ruby Chocolate So Special?
Discovered and developed by Barry Callebaut, Ruby chocolate is officially the fourth type of chocolate in the world, alongside dark, milk, and white. Its creation was a breakthrough in chocolate-making, utilizing specific cocoa bean varieties and a unique processing method to unlock its natural pink colour and signature taste.
Shoppers who have been lucky enough to try it describe the experience as unforgettable. The flavour is a complex blend of luscious berry notes and the classic creamy smoothness of premium chocolate, offering a truly unique tasting journey.
Where Can You Find It?
The hunt is on! The bar has been found in select Tesco stores, but its availability seems to be limited. Keen-eyed shoppers have reported finding it in the premium chocolate aisle, often nestled amongst other gourmet offerings. Priced at around £2.50 for a 85g bar, it's an affordable luxury for those looking to try something new and Instagram-worthy.
Its appearance has caused a stir on social media, with foodies and chocolate fans sharing their discoveries and urging others to try it before it sells out. The consensus is clear: this is a must-try for any serious chocolate fan.
A Growing Trend in Confectionery
The arrival of Ruby chocolate in a major UK supermarket signals a growing consumer appetite for innovative and visually appealing food experiences. It represents a shift beyond traditional flavours, offering a completely new and natural chocolate experience that delights the senses.
So, next time you're doing your weekly shop, be sure to keep an eye out for this rare pink treat. It might just be the most exciting chocolate discovery you make this year.
