Shoppers across the UK are in a frenzy over a new viral hydration drink that's flying off shelves at discount retailer B&M. Prime Hydration, the brainchild of YouTube megastars Logan Paul and KSI, is being hailed as a 'game-changer' by those who have managed to get their hands on it.
The drink, retailing for an incredibly budget-friendly £2, has been spotted in various B&M stores, sending fans into a spin. Social media is alight with posts from ecstatic shoppers showcasing their hauls and sharing tips on which locations still have stock.
What Is Prime Hydration?
Prime is more than just a drink; it's a cultural phenomenon. Launched by internet celebrities KSI and Logan Paul, who have a combined following in the tens of millions, the brand has leveraged its creators' fame to achieve stratospheric success.
The product itself is a hydration beverage designed to replenish electrolytes with zero sugar. It comes in a variety of vibrant, eye-catching flavours like Ice Pop, Blue Raspberry, and Lemon Lime, making it a hit with both adults and children.
The B&M Bargain Sending Shoppers Wild
The excitement stems from its discovery at B&M stores for just £2. Given that the drink often sells for significantly more elsewhere—if you can even find it—this price point is a major draw.
One thrilled shopper took to social media to announce: 'PRIME AT B&M FOR £2!!! RUN DON'T WALK!!!' Another simply stated, 'The game has been changed,' emphasising the product's perceived quality and value.
The consensus among reviews is overwhelmingly positive, with fans praising the taste and its effectiveness as a hydration tool, especially after exercise.
Why The Hype? A Perfect Storm
Several factors have contributed to the Prime mania:
- Influencer Power: The colossal online presence of its founders guarantees instant attention and a built-in audience of dedicated fans.
- Scarcity and Hype: Initially hard to find, the drink became a must-have item, creating a buzz that has only grown.
- Affordable Price Point: At £2, it's an accessible luxury for many, making the hype attainable.
- Great Taste & Health Credentials: With zero sugar and a focus on hydration, it appeals to health-conscious consumers and parents alike.
If you're hoping to try Prime for yourself, a trip to your local B&M might be in order. But be quick—with hype like this, stock is unlikely to last long.
