Primark has launched a £14 Touch Lamp that bears a striking resemblance to the Safelles Ambient Touch Light, which retails at £100 but is currently on sale for £64. The high street retailer, known for affordable fashion and homeware, may have found another bargain essential for budget-conscious shoppers.
Design and Features Compared
Both lamps feature a sleek, minimalist aesthetic with a metallic finish, making them suitable for interior design enthusiasts. The Primark lamp comes in black, while Safelles offers black, gold, or silver options. Primark's lamp is not dimmable, whereas the Safelles version includes three temperature settings (warm, cool, and a combination) and a dimming feature for customisable brightness.
According to the product description, Primark's lamp is described as 'a standing touch lamp to bring illumination to your space' and is for indoor use only. Safelles' description highlights 'style and functionality' with 'the luxury of light wherever and whenever you need it,' and notes the lamp is cordless.
Customer Reviews and Pricing
Safelles customers have left glowing reviews. One buyer said: 'This lamp is not only aesthetically gorgeous and dimmable, but the cordless feature lets me set the mood in every room I'm in. It's the perfect size and the charge really lasts. I highly recommend!' Another wrote: 'I love these lights! They are just the right size to fit anywhere I need them... The light is sleek and stylish, and has been a wonderful addition to my patio.'
Primark's lamp is available in-store only, with shoppers advised to check availability on the retailer's website. Safelles is currently running a buy two get one free promotion on its website.
Impact on Shoppers
For those on a tight budget, Primark's lamp offers an attractive alternative at a fraction of the price. However, customers seeking a dimmable, cordless lamp with multiple colour temperatures may prefer the luxury version. The similarity in design means either lamp could complement a minimalist interior without changing the overall feel of a room.
