British beer enthusiasts can now embark on a unique tasting journey to the heart of the West Bank, as the celebrated Palestinian craft beer, Taybeh, makes its landmark debut in Co-operative stores nationwide.
This historic launch, a UK supermarket first, is the result of a powerful partnership with social enterprise Brewgooder. It brings the rich, authentic flavours of Palestine directly to British shoppers, offering more than just a refreshing pint.
A Brew with a Purpose
Every can of Taybeh beer sold represents a tangible act of support. A significant portion of the proceeds will be channelled into clean water projects in Palestine, turning each purchase into a force for good. This initiative perfectly aligns with Brewgooder's mission to fund global clean water access through the simple pleasure of beer.
The Story Behind the Suds
Taybeh Brewery is no ordinary beer maker. Founded in 1994 by the Khoury family in the Christian village of Taybeh, it stands as a powerful symbol of resilience and hope. It is Palestine's first and leading microbrewery, crafting its beers amidst the complex challenges of the region.
The brewery produces two distinct varieties for the UK market:
- Taybeh Golden: A classic, crisp golden ale with a smooth, well-balanced flavour.
- Taybeh Amber: A deeper, more complex brew with rich malt notes.
Where to Find It
Shoppers won't have to look far to find this piece of brewing history. Taybeh Beer is now prominently featured on the world beer shelves in over 200 selected Co-op stores across the country. This widespread availability marks a significant moment for ethnic and craft beverages in the mainstream UK grocery sector.
This launch is more than a new product line; it's a bridge between cultures. It offers UK consumers a chance to explore a world-class craft beer from a renowned region while directly contributing to humanitarian efforts, proving that a great tasting beer can also make a world of difference.
