Shoppers across the UK have expressed disbelief and anger after discovering that high-street giant Marks & Spencer is selling a product containing just two slices of bread for a staggering £4.50.
The Viral Loaf That Caused a Stir
The item in question is the retailer's Spanish Traditional Plain Pan De Cristal, a light and crisp bread described as perfect for toasting. The product, which requires cooking at home, is made with wheat flour and malted barley flour. M&S suggests pairing it with a crushed tomato bread topper, which itself costs an additional £2.50.
Although the bread has been on shelves for months, it recently gained notoriety after going viral on social media platforms like TikTok. One user directly questioned the brand, posting: "Marks and Spencer I love you but what in the hell is this £4 half piece of baguette about?"
A Divided Public Reaction
The revelation prompted a wave of criticism from consumers. Speaking to Sky Money, one shopper highlighted the price disparity, noting: "I buy this bread in Mercadona (a Spanish supermarket) for €2 and make my own tomato just 50 cents. The UK is greedy."
Other comments focused on the cost and packaging. A user named Annie stated the amount of packaging was "the most scandalous" aspect, while another named Badger simply called the price "disgusting." Many echoed the sentiment of it being a "rip-off," with Trev commenting that "money and greed have taken over."
However, not all feedback was negative. Some customers defended their purchase. Elizabeth commented: "I think it's delicious and happily buy it. It's got a lovely taste. Don't mind paying that for something tasty and quality. M&S do it best." Another user, DC, pointed out that "No-one’s making anyone buy it."
M&S Responds to the Backlash
In response to the public outcry, Marks & Spencer issued a statement defending its product range. The retailer emphasised that it offers a broad selection at various price points, including its 75p Remarkable value loaves and an 80p classic half baguette.
The statement elaborated: "We know our customers want different products for different occasions, from a weekday breakfast with the family to serving friends restaurant quality tapas at home using the best authentic Spanish products." The company also revealed that despite the controversy, 75,000 packs of the bread have been sold since its launch.
This incident highlights the ongoing debate about premium pricing in supermarkets and what constitutes value for money for modern British consumers.
