M&S has introduced a new ice cream flavour that has shoppers rushing to their nearest Foodhall. As the weather warms up, many are dreaming of summer holidays on European beaches, but M&S is bringing a taste of Italy straight to your doorstep with its latest creation.
A Unique Twist on Ice Cream
The supermarket announced the arrival of the Toscano Olive Oil ice cream on social media, describing it as an 'intriguing' flavour that you 'need to try to believe'. This distinctive ice cream went viral last summer, and now M&S has made it more accessible than ever.
In an Instagram post, M&S wrote: 'New in the M&S Foodhall - one you might need to try to believe. A flavour you might have only seen in your favourite Italian restaurant, until now! Our Collection Toscano Olive Oil Ice Cream has arrived in the Foodhall!'
Made with Quality Ingredients
The ice cream is produced by a family-owned dairy in Devon, using West Country double cream and high-quality M&S Toscano Olive Oil. It is designed for foodies who prefer less sweet desserts. M&S suggests serving it on its own or with an extra drizzle of olive oil and a sprinkle of sea salt for a 'simple and perfectly delicious' treat.
Shoppers React
The announcement has generated excitement among food lovers. Comments on the post include: 'Facts, I will be sure to give it a go,' 'Need to try this ASAP,' and 'So many questions! Is it a starter? a dessert? both? I'm so intrigued right now.'
The Collection Toscano Olive Oil West Country Ice Cream is available in 344g tubs. Olive oil ice cream has been popular in Italy for generations, but it gained global attention when singer Dua Lipa mentioned it as one of her favourite treats. During a BBC Radio 1 interview, she described making her own version by drizzling olive oil over vanilla ice cream and adding sea salt.
M&S's new product simplifies the process, allowing customers to enjoy this sophisticated flavour without any preparation.
