Morrisons has installed sanitary bins in men's toilets across all its UK supermarkets, becoming the first supermarket to meet The Bog Standard guidelines, a set of standards designed to support men living with incontinence.
Nationwide rollout
The supermarket announced in April the nationwide installation of male sanitary bins in customer toilets across all its stores. The move follows customer feedback and is part of its broader commitment to improving accessibility and inclusive facilities.
The Bog Standard guidelines were designed by phs Group and Prostate Cancer UK to educate organisations on providing essential support for men with incontinence, including many who have undergone prostate cancer treatment.
Previous initiatives
The rollout follows the retailer's introduction of stoma-friendly toilets across all its supermarkets in March 2026, and new NHS messaging on its own-brand bath and shower products to help people spot possible cancer symptoms earlier – both supermarket firsts.
In 2025, Morrisons also introduced Sensory Support Boxes in all stores to improve the shopping experience of those with autism, developed in consultation with the National Autistic Society.
Impact on men with incontinence
One in eight men will get prostate cancer, and the risk doubles to one in four for Black men, but it can be curable if found early. As many as 60% of men who have a radical prostatectomy may experience urinary incontinence, yet suitable disposal facilities in public male toilets remain limited.
phs Group research shows that more than a third of men (34%) said they no longer do their grocery shopping as a result of the lack of sanitary bins. The initiative builds on the broader 'Dispose with Dignity' campaign, also by phs Group in partnership with Prostate Cancer UK.
Support from partners
David Scott, Corporate Affairs Director at Morrisons, said: “We are proud to be the first supermarket to meet The Bog Standard guidelines in every one of our stores. By listening to our customers and working closely with both organisations, we recognise the challenges many men face when living with incontinence. Providing appropriate facilities across all Morrisons stores is an important step in helping customers feel more confident and supported when out and about, while also improving access to suitable facilities nationwide.”
Nick Ridgman, Head of Support Services at Prostate Cancer UK, said: "Many men need sanitary bins so they can dispose of their used pads discreetly and hygienically – but often these bins are nowhere to be found in men's loos. It's causing men stress and shame and keeping them from going out, heading to work or even doing the things they love. Morrisons is making its stores more welcoming and accessible for every employee/customer and hope other companies will follow. We wholeheartedly support the Dispose with Dignity initiative and hope to see the UK Government supporting our call to change HSE guidance. This is the only way we can ensure men will have access to a male sanitary bin if they’re using toilets in public spaces.”
Matthew Brabin, CEO of phs Group, said: “We developed our male incontinence bins at the request of men who have experienced prostate cancer, and we are proud to be the only organisation to develop sanitary bins for men, in consultation with Prostate Cancer UK supporters. We thank Morrisons for leading the way in its sector by installing bins in every supermarket across the UK, and we hope other household names will follow to support men living with incontinence. It is unfair that men miss out on everyday activities because a simple sanitary bin is not available in a toilet cubicle. That is what we set out to change, and that is what Morrisons is changing today.”
