Meghan Markle's lifestyle brand As Ever suffered a major drop in website traffic, with visits falling to their lowest level of the year in July. The Duchess of Sussex's online shop recorded just 126,655 visits last month, according to figures from website analytics company Similarweb. That was down by around 53% from January, when the site attracted 268,200 visits.
Traffic decline throughout 2026
The figures provide a fresh snapshot of interest in Meghan's business, which she launched in 2025 alongside her Netflix lifestyle series With Love, Meghan. The figures were highlighted by Newsweek, which noted that As Ever's traffic has generally fallen throughout 2026.
The site recorded its lowest monthly total of the year in July, with visits declining in five of the six months since January. Over the past six months, As Ever averaged 176,677 monthly visits.
Comparison with royal websites
By comparison, the Highgrove Gardens shop received 48,326 visits in July, with a six-month average of 56,574. However, Highgrove has a significant advantage over Meghan's business because it also sells products through physical shops, Fortnum & Mason and the Chelsea Flower Show.
The Highgrove operation reported £5.7million in turnover in 2025, with £591,000 in profit going towards King Charles's King's Foundation. Meghan's business, meanwhile, only sells online and has not published sales figures, making it difficult to determine exactly how well As Ever is performing financially.
Brand's response
The Duchess's brand has previously attracted attention over its stock levels and website performance, although people close to the business have told Newsweek it is performing strongly. An As Ever spokesperson pushed back against comparisons with royal websites, saying website traffic was not necessarily a meaningful measure of the brand's success.
Speaking to Newsweek, an As Ever spokesperson said: "Comparing As Ever’s website traffic with royal websites is probably not an especially meaningful comparison. As Ever is a consumer business, where the more relevant measures are customers, repeat purchases and sales rather than raw website visits. Traffic naturally rises around launches and then settles as the initial curiosity subsides. The focus is on building a sustainable brand and loyal customer base, not chasing page views."
The official Royal Family website received 730,628 visits in July, almost six times as many as As Ever. Even Prince Harry and Meghan's own Sussex.com website attracted fewer visitors than As Ever, with 71,184 visits in July. The figures come as Meghan continues her push to establish herself as a lifestyle entrepreneur following her and Prince Harry's departure from frontline royal duties.
