Mars Drinks & Treats (MD&T) is relaunching its popular range of Mars branded cake bars, including Galaxy Cake Bars, Galaxy Caramel Cake Bars, Maltesers Cake Bars and Milky Way Cake Bars. Two seasonal flavours, Galaxy Orange Cake Bars and Galaxy Salted Caramel Cake Bars, will feature limited edition festive packaging.
Relaunch Details
Kerry Cavanaugh, general manager at Mars Drinks & Treats, said: “The Ambient Cakes category continues to go from strength to strength, and cake bars remain a firm favourite with shoppers.”
“We believe that bringing our popular cake bars back to a booming category will excite existing shoppers and attract new Galaxy, Maltesers and Milky Way fans.”
Seasonal Flavours and Packaging
The two limited edition seasonal flavours feature winter woodland themed festive packaging. All variants come in packs of five individually wrapped bars.
The range is available from September 2026, with an RRP of £2.50 for the core range and £2.75 for the seasonal flavours.
