In a battle of the biscuits, supermarket custard creams have been put to the ultimate test. A blind taste comparison between Lidl, Asda, and Tesco versions of this British classic has revealed some surprising results that might make you rethink your tea-dunking choices.
The Great Custard Cream Challenge
For this delicious experiment, participants were presented with unmarked packets of custard creams from three major UK supermarkets. Without knowing which biscuit came from which store, testers evaluated them on:
- Texture and crunch
- Flavour balance
- Cream-to-biscuit ratio
- Overall satisfaction
And the Winner Is...
Contrary to what many might expect, the budget option from Lidl emerged as the clear favourite among testers. The supermarket's own-brand custard creams were praised for their perfect snap and well-balanced vanilla flavour that wasn't too sweet.
Asda's version came a close second, with testers appreciating its creamier filling, though some found it slightly too sweet. Tesco's offering, while still enjoyable, ranked third with comments about its less distinctive flavour and softer texture.
Price vs Quality
What makes Lidl's victory particularly interesting is the price difference:
- Lidl: 32p per 100g
- Asda: 45p per 100g
- Tesco: 50p per 100g
This proves that when it comes to custard creams, you don't always get what you pay for. The budget option outperformed its more expensive rivals in this blind taste test.
The Perfect Tea Companion
All three biscuits were put through the ultimate British test - the tea dunk. Lidl's version held up best, maintaining structure for about 3 seconds before becoming too soft. Asda's biscuit dissolved slightly faster, while Tesco's became quite fragile after just 2 seconds in hot tea.
Whether you're a custard cream connoisseur or just enjoy an occasional biscuit with your cuppa, this taste test shows that sometimes the cheaper option might actually be the tastier choice.
