John Lewis has unveiled its most opulent bedding offering to date – a duvet priced at a staggering £8,000 as part of its Ultimate Collection. This isn't your ordinary winter warmer; it's stuffed with rare Icelandic eiderdown, considered the 'gold standard' of duvet fillings.
The Rolls Royce of Bedding
The luxurious duvet cover is crafted from premium Egyptian cotton with a 1,000 thread count, while the filling consists of ethically sourced eiderdown from Iceland. Eider ducks naturally line their nests with this incredibly soft and insulating material, which is collected by hand without harming the birds.
Why So Expensive?
Several factors contribute to the eye-watering price tag:
- The eiderdown is exceptionally rare – only about 3 tonnes are collected globally each year
- Collection is strictly regulated to protect the eider duck population
- The filling offers unrivalled warmth-to-weight ratio
- Each duvet takes skilled craftspeople hours to produce
Sleep Like Royalty
John Lewis describes the product as "the ultimate in sleep indulgence," promising unparalleled comfort and temperature regulation. The retailer suggests this duvet will appeal to those who view their bedroom as a sanctuary and are willing to invest in the finest sleep experience money can buy.
While £8,000 might seem extravagant for a duvet, John Lewis points out that with proper care, this could be a once-in-a-lifetime purchase that lasts for decades. The question remains – would you invest a small fortune for the promise of perfect sleep?
