John Lewis has unveiled its 2025 beauty advent calendar, packed with 36 products—23 of them full-sized—and worth over £1,000. Priced at £235, it undercuts rival luxury calendars from Harrods and Selfridges, both £250.
Beauty journalist Sabine Wiesel, who specialises in mature and anti-ageing skincare, gave the calendar an early review. She noted that the selection is tailored for those aged 35 and over, with a focus on rejuvenating creams, pampering body care, hair products and luxury fragrances.
Skincare highlights include a 15ml Elemis pro-collagen marine cream and a full-size Medik8 advanced night restore rejuvenating multi-ceramide night cream. For eyes, there are three options: a full-size Clinique all about eyes rich, Shiseido vital perfection eye masks, and The Ordinary multi-peptide lash and brow serum.
Make-up offerings include a Trinny London eye2eye cream eyeshadow in shade 'wisdom' and a full-size Chantecaille faux cils longest lash mascara. Lip products feature a full-size Charlotte Tilbury Hollywood vixen matte revolution lipstick.
The calendar also balances categories well, with skincare, body, hair, fragrance and make-up all represented—unlike some competitors that lean heavily on one area. Brands include Elemis, Elizabeth Arden, Le Labo and Laneige.
