Jeremy Clarkson has introduced a range of British wines at his Oxfordshire pub, The Farmer's Dog, following customer demand. The pub, which opened in 2024, previously served no wine, adhering to Clarkson's policy of offering only British produce.
The new wine range, called Knollbury Fort, is described by the pub as “world-class” and a testament to “warmer summers and expert farming” in Britain. A statement from the pub acknowledged that English wine was once like “a child’s recorder playing” but said that time has passed.
This is not the first U-turn at the pub. Earlier in 2025, Clarkson began serving ketchup after initially banning it. The ketchup, made by Condimaniac, uses British ingredients including tomato passata from the Isle of Wight and apple cider vinegar from Hampshire.
Clarkson, 66, previously insisted that every item at The Farmer's Dog, from black pepper to sugar, is grown by British farmers. The pub is located next to his Diddly Squat Farm in the Cotswolds.
