Jack Kay, the builder known as the Ibiza Final Boss after going viral last summer, has trademarked his nickname for a new hair grooming range. The 26-year-old from Newcastle became an internet sensation when he was filmed partying in Ibiza with his distinctive bowl cut.
Trademark Approved
The Intellectual Property Office has approved his application for the words "Final Boss" for products including hair styling spray, wax, gel, mousse, and shampoo. The trademark also covers hair dyes, hair masks, and beard oil moisturiser.
Kay shot to fame in August last year when footage of him dancing at Wayne Lineker's O Beach Club emerged online. With his chunky gold chain, designer sunglasses, black vest, and signature hairstyle, he quickly became the subject of thousands of comments.
Financial Success
Jack claimed he earned £800,000 in just six weeks after his rise to fame, and has reportedly added another £200,000 since. He said at the time: "I'm trying to keep myself on a level head with it because I've got a little daughter back home. I had nothing growing up so to give her the life when she's older – she can have anything she wants – is just unbelievable."
He has since quit building work and now drives a £55,000 Range Rover with a private plate. He recently signed a five-figure contract with fashion chain Boohoo Man and has gone on a club appearance tour, returning to Ibiza by private jet and earning a rumoured £60,000 a day. He also cashed in with freebies, including a yacht trip valued at over £10,000, and reportedly commands £2,000 per Instagram post.
