Home Bargains is taking shoppers back to 1976 as it celebrates its 50th anniversary. The retailer, which opened its first store in Old Swan, Liverpool, in 1976 as Home + Bargain, now boasts over 600 stores nationwide and is worth billions.
A Nostalgic Makeover
To mark the milestone, Home Bargains has introduced a range of retro-inspired products and store changes. The Bold Street store in Liverpool has been temporarily transformed, with its sign replaced by a black and white replica of the original Home + Bargain logo. Staff are wearing red pinafores inspired by the 1970s uniform, and the store is playing music from 1976.
Retro Products on Shelves
Shoppers can find limited-edition items such as retro tins of Horlicks chewable sweets, Nescafe with 1970s-style labeling, and 50th anniversary brownies, cupcakes, and Branston Beans with special packaging. Love Lane Brewery, a Liverpool local, has supplied a Golden Ale with Home Bargains branding.
More items are planned, including a jute bag featuring an illustration of the original Old Swan shop, available at the end of July after a sell-out tote bag in the same design.
Celebrating Scouse Heritage
Despite a name and logo change in the 1990s, many locals still affectionately refer to the store as Home + Bargain. The anniversary celebrations honor this long-standing connection to Merseyside.
A spokesperson said the company worked with long-standing suppliers on the limited-edition items. The retro signage at Bold Street will be removed on Monday morning, June 22, but the nostalgic products will be available through summer while stocks last.
