The Australian beauty brand behind a cult-favourite primer is causing a fresh stir, with its latest eye collection flying off the shelves at a staggering rate. Holme Beauty, founded by acclaimed makeup artist Hilary Holmes, has sent shoppers into a frenzy with the launch of its luxe Holme Beauty Eye Collection.
A Labour of Love: The Holme Beauty Eye Collection
Following the immense success of its base primer, which famously sold every 13 seconds for a full day after its 2021 launch, the brand has now unveiled a complete eye range. This new collection is the result of years of listening to clients and customers, designed to deliver a timeless and sophisticated look.
The star of the show is 'The One' Eyeshadow Palette, already hailed by fans as 'perfection'. The palette features eight highly pigmented, Italian-made shades curated to suit all complexions. Its versatile range includes four mid-tone mattes, two radiant shimmers, a brightener, and a deepener to accentuate any look.
But the collection is more than just a single palette. It brings together three essential components for the perfect eye makeup:
- The One Eyeshadow Palette: For creating everything from subdued daytime hues to bold, glamorous nighttime looks.
- Soft Set Eye Primers: Available in three neutral tones, this smoothing base enhances vibrancy and dramatically increases the longevity of your eyeshadow.
- Five Vegan Eye Brushes: A set of soft, vegan brushes designed for seamless blending, precise detailing, and effortless application from crease to lash line.
Overwhelming Customer Response and Brand Legacy
The response from beauty enthusiasts has been overwhelmingly positive. One ecstatic shopper declared, 'It absolutely is the perfect palette. Beautifully packaged and a staple in my kit now.' Another convert praised the wearability of the shades, noting, 'The shades are so wearable and the shimmers add the perfect touch!'
This success builds on the formidable reputation established by Holme Beauty's first product, the Bang primer. That product, which now boasts five shades and over 730 near-perfect reviews with a 4.9 out of 5-star rating, became an instant cult favourite. The brand later expanded the primer range with a darker shade called Boom to ensure inclusivity for women of colour.
Why The Collection is a Must-Have
Founded by Melbourne makeup artist Hilary Holmes in 2021, Holme Beauty ties together two decades of professional artistry with a passion for high-quality, effective products. The new Eye Collection embodies this ethos, inviting everyone from beauty novices to experts to play, have fun, and express themselves through makeup.
With products already selling out fast, shoppers are advised to be quick if they want to get their hands on these highly sought-after items. The collection offers endless look possibilities, empowering users to create their perfect signature eye look with professional-grade tools and pigments.
