Australian beauty brand Holme Beauty has seen its new Eye Collection sell out rapidly, following the success of its cult-favourite base primer. The collection, created by renowned makeup artist Hilary Holmes, includes 'The One' Eyeshadow palette, three eye primers, and five brushes.
The One palette features eight Italian-made shades, including four mattes, two shimmers, a brightener, and a deepener, designed to suit all complexions. Shoppers have described it as 'perfection' and 'gorgeous', with one reviewer calling it 'the perfect palette' and a staple in their kit.
The collection also includes Soft Set Eye Primers in three neutral tones, which enhance eyeshadow vibrancy and longevity, and a set of five soft, vegan brushes for blending and detailing. The Eye Trio bundle combines the palette, a brush, and a primer.
Holme Beauty was founded in 2021 by Melbourne makeup artist Hilary Holmes, who launched the brand with the Base Primer 'Bang'. That primer sold every 13 seconds for 24 hours after launch and now has over 730 reviews with a 4.9-star rating. The brand later expanded the primer range to five shades to be more inclusive.
