In a dramatic move, Harrods has cut ties with Michelin-starred chef Tom Kerridge after his £37 fish and chips sparked outrage among diners and critics alike. The luxury retailer has removed all of Kerridge's products from its Food Hall shelves, marking a significant shift in their longstanding partnership.
The Pricey Plaice That Caused a Storm
Kerridge's 'Fish & Chips' dish – served at his Harrods Social pop-up – became the subject of intense scrutiny when customers balked at its premium price tag. While traditional fish and chips typically costs under £10 across the UK, Kerridge's version featured tempura-battered Cornish hake with triple-cooked chips, mushy peas, tartare sauce, and curry sauce.
Public Backlash Goes Viral
Social media erupted with criticism after the dish's price was revealed, with many questioning the justification for such a steep cost. Food critics and everyday diners alike condemned what they saw as excessive pricing in the midst of a cost-of-living crisis.
Harrods Makes Swift Decision
The luxury department store acted quickly to distance itself from the controversy. A Harrods spokesperson stated: "After careful consideration, we've decided to end our collaboration with Tom Kerridge. We continually review our brand partnerships to ensure they align with our values and customer expectations."
Kerridge's Response
The celebrity chef defended his pricing, explaining that the dish used premium ingredients and reflected the high operational costs of running a restaurant in central London. However, the explanation failed to quell the public outcry.
What This Means for Food Pricing
This incident has reignited debates about restaurant pricing in the UK, particularly in high-end establishments. Industry experts suggest it may prompt other chefs and venues to reconsider their pricing strategies amid growing consumer sensitivity to value.
