Greggs has announced the launch of a new Chicken Roll, which will become a permanent addition to its menu from Thursday. The roll, described as “seasoned chicken wrapped in layers of crisp, golden, glazed puff pastry”, contains 305 calories and will cost £1.35.
To celebrate the launch, Greggs is offering customers the chance to be among the first to taste the new roll at a pop-up event in London’s Soho on Wednesday (8 April) between 3.30pm and 9pm. The pop-up will be at 15 Bateman Street, with places allocated on a first-come, first-served basis. Guests must arrive as part of a trio of friends or family and will receive three complimentary rolls along with a free chicken-themed cocktail or mocktail.
A Greggs spokeswoman said: “They say the best things come in threes, and our iconic roll trilogy is no exception. We can’t wait for our customers to experience the Chicken Roll as the ultimate headline act of our flaky franchise.”
The launch comes as Greggs reported a 17.9% fall in statutory pre-tax profits to £167.4 million for the year to 27 December, despite total sales growing by 6.8% to £2.15 billion. The Newcastle-based firm said it opened 121 net new stores in 2025, taking its estate to 2,739, and plans around 120 further openings this year, with ambitions to grow to “significantly more than 3,000 UK shops over the longer term”.
In other news, Greggs’ Peach Melba dessert, currently exclusive to outlets in the North East, has sparked debate on Reddit after a customer praised it as the finest item on the menu. The dessert, which dates back to the 1800s, consists of a sweet pastry case with peach chunks in syrup and sweetened cream, topped with fondant icing. Many customers have called for Greggs to make it available nationwide.
