Daily Mail journalists independently select and feature products on our platform. Purchases made through links may generate commission, supporting our work. The enduring appeal of FatFace stands out among British style icons, as it continues to anchor high streets from Stratford-Upon-Avon to York, Edinburgh, and even County Mayo. Beloved by generations—from mothers to grandmothers—the brand has won over new fans, including this writer, with its latest spring and summer collection.
From Humble Beginnings to High Street Success
FatFace traces its origins to 1988 in the French ski resort of Méribel, where founders Tim Slade and Jules Leaver sold printed t-shirts and sweatshirts from a campervan to finance their skiing adventures. Today, the brand operates over 190 stores across the UK, leveraging its reputation for high-quality, timeless wardrobe essentials. This strategy paid off with a pre-tax profit of £3.8 million at the end of last year, alongside steadily increasing revenues.
Innovative Customer Services Boost Engagement
This month, FatFace introduced a complimentary styling service named "Face to Face" in six locations, including Belfast, Chester, and Derby. This initiative connects customers with professional stylists for personalised outfitting advice, enhancing the shopping experience. Additionally, the brand has launched a WhatsApp customer service channel, allowing shoppers to communicate directly with staff for real-time assistance.
Must-Have Summer Pieces from FatFace
The brand's latest collection features a range of stylish items perfect for the warmer months. Here are the top picks to add to your wardrobe.
Snap Up This Swimwear
A chocolate brown one-piece with polka dots is currently trending, featuring beaded adjustable straps and tie gathers for a customisable fit around the hips and legs. This clever design flatters all sizes and ages. For those preferring a bikini, the same print is available as a two-piece set. Run, don’t walk to grab these pieces before they sell out!
Summer Knits for Chilly Evenings
As the weather remains unpredictable, versatile knits are essential. A shrimp motif cardigan is perfect for cool al fresco evenings, while a tank top layers beautifully over a shirt for brisk morning commutes. For a bolder look, try the bronze Bree vest with jeans for an evening-ready outfit.
It-Girl Linen for Comfort and Style
Linen trousers are a summer staple, offering both comfort and elegance. The wide-leg Arie style with inverted pleats comes in navy and white, pairing effortlessly with a plain white t-shirt or a frothy blouse. Other linen highlights include the sage green Julia popover and the flirty Darcy blouse.
Fabulous Frocks with Playful Prints
In the dress department, graphic florals and bold stripes dominate. The Mischa dress is an ideal choice for wedding guests, easily accessorised with metallic block heels and a raffia clutch bag for a polished look.
More Layers for Versatile Styling
For those rare dry and warm days, a suede jacket like the timeless beige Erin is a worthy investment, as this fabric improves with age. Quilted styles have also made a comeback this spring, though if you're wary of a bulky appearance, a classic khaki shacket offers a sleek alternative.
