Beauty brand FACEGYM is set to open its first Merseyside studio at Liverpool ONE this festive season, just in time for Christmas. The shopping complex will welcome the London-founded company, which has built a "cult following" among celebrities and beauty fans.
Brand Background and Expansion
FACEGYM was founded in London in 2014 by Inge Theron, a former Financial Times spa and beauty columnist. The company has since expanded internationally, with studios in London, New York and Los Angeles, as well as locations across the UK.
Alongside its in-studio treatments, the brand sells its own range of skincare and face workout tools. The treatments combine manual techniques, such as sculpting, knuckling, and deep-muscle massage, with advanced skin technology to lift, tone, and brighten the skin.
Liverpool Studio Details
With no needles and no downtime, the signature workouts take just 35 minutes. The new studio will be operated by North West franchise partners Vivo Studios, which already run FACEGYM in Manchester. The Liverpool opening will also create 12 local jobs.
Angelo Castello, CEO of FACEGYM, said: "Liverpool has been high on our list for a long time. It's a city with incredible energy and a real love of beauty, so it's the perfect next step as FACEGYM grows across the UK. We can't wait to welcome Liverpool through our doors this December."
Celebrity Following and Launch Offers
Castello added: "From Molly-Mae to Florence Pugh and Lily James, FACEGYM has a cult following, and it's growing fast, with TV stars, sportspeople and beauty lovers all hooked. We can't wait to welcome Liverpool in."
To celebrate its arrival, the first 99 people to sign up will have the chance to become founding members for £62 a month. The offer includes one signature workout per month, with the price locked in for six months before increasing to £77 a month. A minimum two-month term applies.
In the run-up to the launch, FACEGYM's iconic red ball is also expected to pop up at landmarks across Liverpool, ahead of an opening celebration featuring some famous local faces. The new studio will be located at Liverpool ONE, with opening hours from 10am to 7pm Monday to Saturday and 11am to 6pm on Sundays. Signature workouts start from £110 for 35 minutes, with optional boosters available from £40.
