Dyson, the brand renowned for revolutionising haircare with its innovative styling tools, has launched its highly sought-after range at iconic online beauty retailer Lookfantastic. This move, effective from April 16, 2026, places Dyson alongside major beauty names like VIEVE, Wella, Caudalie, Estee Lauder, Color Wow, and Shark, expanding accessibility for consumers seeking salon-quality results at home.
Expanding Availability and Product Range
Previously available primarily through Dyson's own website and select retailers such as Curry's, John Lewis, Argos, and Amazon, the brand's entry into Lookfantastic marks a significant expansion. The collection featured includes the Dyson Airstrait™ dryer and straightener, Dyson Airwrap™ Origin multi-styler and dryer, Dyson Corrale™ straightener, and Dyson Supersonic™ Origin hair dryer, with prices ranging from £279.99 to £449.99.
Flagship Tool: Dyson Airwrap™ Origin
Among the tools, the Dyson Airwrap™ Origin multi-styler and dryer stands out as particularly coveted, typically retailing at £399.99. It utilises Coanda airflow technology, using hot air instead of traditional plated devices to style hair, which helps protect hair health and scalp. Key features include:
- A 40mm barrel that curls in both directions with a simple switch, eliminating the need to change heads.
- An Anti-snag loop brush for tangle-free styling and salon-worthy blow-dries.
- A Fast dryer attachment for efficient drying.
This tool rivals competitors like the Shark FlexStyle HD426SLUK Hair Styler and Dryer, which also employs Coanda Technology and is currently on sale at Argos for £149.99, down from £249.99. The Shark model includes two curlers for different curl directions, whereas the Dyson integrates this functionality into a single wand.
User Experiences and Reviews
Powered by the Dyson Digital Motor V9, spinning at up to 110,000rpm, these tools offer three speeds and three heat settings, weighing just 0.61 kg with a 2m cable for convenience. On Dyson's website, the Airwrap boasts a 4.2-star rating, with many users praising its transformative effects.
Positive feedback highlights:
- One user exclaimed, "This product has changed my life. I can do my hair quicker, and it's far easier to get that salon look at home."
- Another noted, "From wet hair to styled in 10 minutes! That is impressive. Add another 5-7 minutes, and it's pretty much evening look."
- A reviewer with thin, flat hair shared, "I can get the volume I want in 5 minutes," emphasising ease of use.
However, not all experiences are flawless. A two-star review mentioned difficulties with medium-length, thick hair, stating, "curls just drop and sections are so small it takes [too long]." For those preferring traditional methods, the BaByliss Keratin Shine Curling Wand offers a budget-friendly alternative at £32, known for leaving hair shiny and curly for extended periods.
Industry Impact and Consumer Choice
Dyson's launch at Lookfantastic underscores the growing demand for high-tech, health-conscious hair tools in the beauty industry. By joining a platform with a fanbase including influencers like Molly-Mae Hague, Dyson enhances its reach, offering consumers more options alongside established brands like Shark and BaByliss. This availability empowers users to achieve professional styling results without compromising hair integrity, reflecting a broader trend towards at-home beauty solutions.
