The annual shopping extravaganza known as Black Friday is fast approaching, and the seasoned deals experts at the Daily Mail are already preparing for the event. Their mission is to sift through thousands of offers to find genuine bargains on everything from must-have air fryers and premium coffee machines to the latest Dyson vacuums and iPhone accessories.
Why Trust Our Shopping Experts?
The Daily Mail reviews team possesses extensive experience covering major sales events like Black Friday and Cyber Monday. Some team members have been analysing these promotions for longer than they care to remember. This long-term involvement has given them a sharp eye for distinguishing truly valuable offers from disappointing duds. They combine this deal-spotting prowess with deep product knowledge accumulated over years of testing and reviewing. The team is committed to highlighting the best discounts on items they have personally evaluated and will always point readers towards top-tier deals on their recommended products.
What Our Experts Are Buying This Year
Emily Knott, Commerce Publisher, plans to use the sales to get a head start on her Christmas shopping. She advises asking friends and family for their wish lists early to be prepared when the discounts go live. Her personal targets include perfume, smart home tech like Echo Dots, clothing, and small stocking fillers. For her home, she is looking for new bedding, a mattress, and potentially a new sofa to refresh her space for the new year.
Emily Scrivener, Deputy Commerce Editor, sees Black Friday as the perfect time for a tech investment. She has her sights set on the Samsung Frame 2025 QLED Art Mode Smart AI TV, noting its dual function as a television and a piece of wall art makes it ideal for her compact living room during a renovation.
Fashion and homeware are high on the list for Louise Oliphant, Commercial SEO Manager. She has meticulously planned her purchases, bookmarking on-trend suede jackets from retailers like M&S, Massimo Dutti, and Reiss. For her new apartment, she is timing the purchase of a sofa from Dusk, specifically the Bondi 3-seater or the Manhattan sofa in stone, to coincide with a Black Friday bargain.
Danielle Amato, Lifestyle and Consumer Reviews Writer, believes Black Friday is the best time to buy a coffee machine or an air fryer. This year, her focus is on kitchen upgrades and organisation, with deals on high-quality OXO storage containers at the top of her list.
Tech, Beauty, and Travel Essentials
Shivali Best, UK Science & Technology Editor, will be hunting for discounts on Apple's budget-friendly iPhone 16e. She also plans to finally invest in a Dyson Airwrap to manage her curly hair.
William Hunter, Senior Science & Technology Reporter, is prioritising his pet's health. He intends to buy a Petcube water fountain to ensure his indoor cat stays properly hydrated, praising its filtration system and long battery life.
For Deputy Travel Editor Hayley Minn, the perfect travel companion is the TRAVELREST pillow. She is so impressed with its comfort and pack-flat design that she is buying a second one in the sale for an upcoming 13-hour flight to Malaysia.
Rebekah Absalom, Senior Features Writer, is searching for timeless, royal-worthy investment pieces. Her wish list includes a long checked wool coat, black suede knee-high boots, and an elegant crossbody bag with a top handle.
Jewellery is the target for Charlotte Vossen, Deputy Digital Editor. She highlights Black Friday as the ideal time to buy affordable pieces from brands like Missoma and Mejuri, with a pair of statement earrings on her personal list.
Beauty writer Layla Turner will be chasing a deal on her favourite winter moisturiser, Charlotte Tilbury's Magic Cream, which she relies on for her combination, acne-prone skin.
Lydia Wheatley, Senior Commerce Writer, aims to upgrade her travel gear with a powerful portable charger. The OHOVIV 26800mAh Fast Charging Power Bank, which can rapidly charge a phone, is her top pick for long days on the go.
Finally, Commerce Writer Phoebe Davenport has her heart set on the RAZER Kraken Kitty BT V2 Wireless Gaming Headset, hoping to snap up the pink, cat-eared accessory during the sales after securing a gaming laptop deal last year.
