Calypso's lemonade flavours have entered the UK confectionery market as two new Sour Wedges varieties become available to order through distributor HD Brands.
New Varieties and Packaging
HD Brands has been appointed UK distributor for the range in partnership with US confectionery specialist Impact Confections. The launch introduces Ocean Blue Lemonade, inspired by Calypso's signature blue lemonade, and Lemonade Favorites Mix, a combination of Strawberry Lemonade, Island Wave Lemonade and Southern Peach Lemonade flavours.
The sweets come in brightly branded 127g (4.5oz) bags featuring Calypso's recognisable yellow logo and tropical design.
Retail Opportunities
HD Brands said the range creates cross-merchandising opportunities, allowing retailers to position Calypso Sour Wedges alongside the brand's drinks or within existing confectionery offerings to encourage discovery and impulse purchases.
Mudassar Aziz, managing director of HD Brands, said: “Calypso has built a strong following through its bold flavours, distinctive branding and unmistakable American personality. Bringing those same flavours into confectionery is an exciting next step for the brand.”
Availability
Aziz added: “Working with Impact Confections, we’re making this new range available to UK retailers and wholesalers, opening up another way for shoppers to enjoy Calypso. The wait is finally over, and we’re excited to see Calypso Sour Wedges hitting shelves across the UK.”
Both Calypso Sour Wedges varieties are now available to order through HD Brands.
