Cadbury's beloved Dairy Milk chocolate bar has undergone yet another size reduction, leaving fans fuming as prices stay stubbornly high. The classic 200g bar has quietly slimmed down to 180g – a 10% reduction – while maintaining its usual retail price.
Shrinkflation Strikes Again
This isn't the first time Mondelez International, Cadbury's parent company, has trimmed the size of their flagship product. Over the years, the Dairy Milk bar has progressively shrunk from 250g to its current diminished form. Industry experts call this practice 'shrinkflation' – where manufacturers reduce product sizes rather than raise prices.
Consumer Backlash Brewing
Chocolate enthusiasts have taken to social media to voice their displeasure. Many complain they're getting less for their money, with some vowing to switch to rival brands. 'It's daylight robbery,' tweeted one frustrated customer. 'The bar looks the same size in the wrapper but there's noticeably less chocolate.'
Company's Response
Mondelez claims the change is due to 'rising production costs' and 'global supply chain challenges'. A spokesperson stated: 'We've worked hard to absorb these costs where possible, but sometimes difficult decisions must be made to maintain quality.'
What This Means for Shoppers
- The 200g bar now weighs 180g (10% reduction)
- Price remains at around £2 in most supermarkets
- Packaging design remains largely unchanged
- Recipe and quality unaffected, according to Cadbury
Consumer groups warn this trend of shrinking products while maintaining prices is becoming increasingly common across the grocery sector. They advise shoppers to check unit prices carefully and consider alternative brands that may offer better value.
