
For generations, breaking into a glossy bar of Cadbury Dairy Milk has been a personal ritual, often accompanied by a friendly debate: is there a correct way to do it? Now, the mystery has been solved by the very experts who make it.
In a surprising reveal, insiders from the hallowed Bournville factory have confirmed that there is, indeed, an official method intended by the chocolatiers themselves. Forget snapping it along the lines; the true Cadbury-approved technique is far more specific.
The Official Cadbury Break
According to the masters of milk chocolate, you shouldn't start with a square. Instead, the perfect break begins by holding the bar at its thick end—the solid chunk that runs along the side without the classic finger divisions.
"You're supposed to break it where it says 'Cadbury'," a factory expert disclosed. This initial snap along the brand's name creates the first, ideal piece. From there, you can continue to break off individual fingers, enjoying that signature snap with every piece.
Why It Matters
This isn't just about chocolate snobbery. The design of the bar is meticulously crafted for a reason. The unique shape, with its varying thicknesses, is engineered to create that specific breaking experience and to ensure the chocolate melts perfectly on the tongue.
"It's all about the 'mouthfeel'," another expert explained. The way the segments are designed allows the chocolate to dissolve at the ideal rate, maximising the creamy, flavourful experience Cadbury is famous for.
So, the next time you unwrap that iconic purple packaging, remember the secret. Start with the thick end for the ultimate Dairy Milk experience, just as the experts in Bournville intended.