England's World Cup semi-final match against Argentina kicks off at 10pm on Wednesday 15 July, and fans are stocking up on drinks to celebrate or commiserate. With pubs open until 2am, many will watch at home due to the mid-week slot.
Surge in Non-Alcoholic Beer Sales
Waitrose has seen searches for alcohol-free beer rise by 200% since the World Cup started, with sales of zero-percent 12-packs tripling. Popular brands include Guinness 0.0, Asahi, and Peroni 0.0. During the England vs. Mexico match, UK pubs sold nearly six million pints.
Top Beer and Champagne Deals
Here are the best deals to stock your fridge:
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- Estrella Damm 12 x 330ml – £12 pack at Waitrose Cellar, now £13.50, offering 12 bottles for the price of two London pints.
- Laurent-Perrier La Cuvée Champagne Magnum – A discounted magnum perfect for celebrations.
- Champagne Gruet Cuvée des 3 Blancs Brut NV – Save £10 on this food-friendly bubbly.
- Penfolds Champagne Cuvée Brut – A citrus blend from the Australian wine house.
- San Leo Prosecco 37.5cl – A small bottle for £5, ideal for a sensible mid-week drink.
- Stella Artois Super Premium Lager – A classic Belgian pilsner, pack of 10 bottles.
- Birra Moretti 12x330ml – A refreshing lager pack for group viewing.
Whether you choose bubbly or beer, these deals ensure you're prepared for the big game.
