Online fashion brand Blancs is returning to Glasgow this weekend for its second physical presence in the city, marking its "biggest pop-up to date" at the St. Enoch Centre.
Running from August 15-16, the pop-up stall will be open from 12pm to 6pm. Shoppers can expect a curated edit of elevated clothing and swimwear for men and women, with information on Blancs' Instagram account confirming new pieces, unreleased items, and pop-up exclusives.
A Cult Following Since 2023
The fashion label was founded by Joseph Abe after growing interest from social media followers for outfit inspiration. Launched in December 2023, it has since earned a cult reputation among the online community.
Blending comfort with a "polished, modern edge," Blancs is known for understated silhouettes, versatile wardrobe staples, and a refined colour palette, including the classic grey joggers that are now a signature collection piece.
Expanding the Collection
The brand has expanded into everyday wardrobe items, ranging from classic logo T-shirts, waffle-knit tops and polos, hoodies, tracksuits, denim, shorts, swimwear, and accessories. A handpicked selection will be available at the St. Enoch pop-up.
This weekend marks only the second time Scots fashion fans can shop the brand in person. It previously ran a limited stall in Buchanan Galleries in June, with demand leading to its return in a new location.
International Growth and Local Buzz
The UK-founded brand has launched several successful pop-ups across the UK and expanded internationally, bringing its modern, clean styling to Paris earlier this year.
Blancs isn't the only online fashion brand to land in the St. Enoch Centre. Glasgow-founded menswear label Baire Atelier opened its own stall in July, marking its second pop-up after its first sparked massive queues.
Annmarie McLean, marketing manager for St. Enoch Centre, said: "We’re delighted to welcome BLANCS to St. Enoch Centre for the first time. The brand has built an incredibly engaged following through its distinctive aesthetic and elevated everyday collections, and we’re excited to give Glasgow shoppers the chance to experience it in person."
Joseph Abe, founder of BLANCS, said: "The customer demand for our products has been incredible, so it’s brilliant to be popping up at St. Enoch Centre for the first time and returning to Glasgow for our second residency in the city.
"This will be our biggest pop-up to date, and we think it could be our busiest yet. We’ll be bringing our full collection of BLANCS pieces for customers to browse and try on, with our team on hand throughout the week to answer any questions.
"We can’t wait to meet everyone and give our customers another opportunity to shop with us in real life."
Shoppers will find the Blancs pop-up stall in the St. Enoch Centre from August 15-16, 12pm to 6pm.
