Black Friday 2026 takes place on 27 November, and luxury fashion retailers are expected to offer significant discounts during the week of 23–29 November. This guide, written by a fashion commerce expert with nearly a decade of experience, highlights the best spots for early Black Friday deals.
Key Luxury Retailers for Black Friday 2026
The top luxury fashion retailers to watch include Selfridges, Net-A-Porter, MyTheresa, and Ssense. Each offers a distinct shopping experience, from Selfridges' iconic British department store appeal to Ssense's edgy, multi-brand selection.
Black Friday always falls on the last Friday of November, the day after American Thanksgiving. The entire week is packed with bargains, making it a prime opportunity for Christmas gifting and personal treats.
Last Year's Best Black Friday Fashion Deals
In November 2025, standout discounts included 70 per cent off at Reiss, 50 per cent off at Ssense, and further 50 per cent reductions at Dr Marten, Missoma, Arket, and Liberty. These deals highlight the scale of savings available during the shopping event.
Selfridges last year cut prices by up to 40 per cent, though the retailer avoids labelling its sale as explicitly Black Friday-related, preferring a more seasonal name. Current picks from Selfridges include AllSaints' cropped leather jacket and Sif Jakobs earrings.
Net-A-Porter and MyTheresa Offers
Net-A-Porter, described as the Google of the fashion world, stocks roughly 3,000 new products daily. Current sale highlights include a suede Nour Hammour jacket and brown leather Aquazzura Sellier boots.
MyTheresa ran a sitewide promotion in 2025 offering up to 50 per cent off designer items. Current picks include an Our Legacy men's denim jacket and an Acne Studios scarf.
Ssense Early Deals
Ssense, known for brands like Rick Owens and Vivienne Westwood, currently features a Charles Jeffrey Loverboy scarf beanie at 62 per cent off, a top Black Friday wish list item. A Vivienne Westwood Orb necklace is also available at a reduced price.
