Kefir brand Biotiful Gut Health has unveiled a new brand identity and packaging across its portfolio, marking a milestone in its continued evolution and investment in the growing gut health category.
Created in partnership with strategic design consultancy Lewis Moberly, the new brand world introduces a modernised visual identity, updated packaging design and refined tone of voice. The aim is to create a more distinctive and impactful presence, both on shelf and across consumer touchpoints.
A More Cohesive Portfolio
The identity was updated to improve navigation across the range and strengthen stand-out in store. It is designed to create a more cohesive portfolio and help shoppers engage more easily with the brand and the category.
Alessandra Zehnder, head of marketing at Biotiful, said: "This refresh marks an exciting new chapter for Biotiful. We wanted our visual identity to better reflect who we are today and what we've always stood for: making Gut Health accessible through simple, natural and high-quality products that taste great."
Roots Remain the Same
Zehnder added: "While the look and feel of the brand has evolved, our foundations remain the same: high-quality ingredients, our unique blend of billions of live cultures and delicious products that consumers know and trust. Everything we do is rooted in the belief that looking after your gut should feel natural, enjoyable and easy."
She continued: "Our new brand world embraces a more real and relatable approach, celebrating everyday moments and real food rather than idealised wellness. As the category continues to grow, we're focused on supporting our retail partners, driving category growth and helping more consumers discover the benefits of great Gut Health."
Rollout Across the UK
The new Biotiful identity and packaging will roll out across the UK through November, supported by social, retailer engagement and PR activity.
