Choosing the best perfume is no easy task, according to beauty editors who have spent over a year testing fragrances. Emotional connection plays a key role in finding the perfect scent, and reactions vary widely—some prefer floral notes, while others lean towards subtle skin scents or deep, woody perfumes.
To compile this definitive list, each perfume had to prove long-lasting, evoke joy, avoid being too polarising, showcase craftsmanship, and generate compliments. Among the top picks is Chanel Chance Eau Fraîche, described as green, biting, and undeniably fresh, with a luxurious sparkle.
Glossier You wins as the best skin scent, warm and inviting, with a unique quality that smells slightly different on everyone. Sol de Janeiro's Brazilian Crush Cheirosa 68 is praised as the most beautiful affordable scent, though it lacks the longevity of luxury perfumes.
Dior J'adore l'Or is highlighted as an upgrade to the iconic original, offering a deep, intense floral bouquet. Another crowd-pleaser is described as warm and fruity, reminiscent of grapes at a luxurious feast. Maison Francis Kurkdjian's Aqua Media Cologne Forte offers a crisp, fresh alternative to the brand's famous Baccarat Rouge 540.
