Valeo Foods UK has announced a major multi-media Above The Line campaign for Barratt Sweet Shop to support the brand’s relaunch and drive confectionery demand this Halloween.
Taking centre stage in the campaign from the brand’s iconic line up of confectionery is Wham Tangy Rockets, backed by a nationwide multi-channel push running through to the 31 October that will deliver over 6.8 million viewing opportunities.
Campaign tagline and media mix
Designed to capture consumer attention during one of the highest-volume confectionery trading windows of the year, the campaign launches under the tagline ‘Taste Buds Ready For Take Off’.
The strategic channel mix combines digital streaming placements with targeted street-level visibility. On streaming platforms, the brand is utilising targeted ad pause formats across major services such as ITVX and All 4.
Additionally, the campaign leverages Digital Out of Home media positioned directly outside key retail supermarkets environments, designed to drive awareness and increase shopper consideration.
SkateboardGB partnership and retail advice
The campaign features skateboarding imagery which directly reflects Barratt Sweet Shop’s four-year partnership with SkateboardGB.
By maintaining a strong presence across both home entertainment screens and retail environments, Valeo Foods UK aims to maximise brand recall and drive volume sales throughout September and October.
The brand is encouraging retailers to stock up on Barratt Sweet Shop product lines ahead of peak Halloween demand to fully capitalise on the consumer interest it predicts will be generated by the campaign.
