Scottish menswear brand Baire Atelier is returning to Glasgow's St Enoch Centre for a second pop-up after its debut sparked "overwhelming demand." The pop-up will be open from Friday, June 17 to Sunday, June 19 on the ground floor opposite Hamley's.
Debut Pop-Up Success
The Glasgow-founded brand launched its first pop-up from July 10-12, attracting massive queues. Founder Stephen Ewing said the brand was "overwhelmed" with the support. Baire Atelier, launched in 2022, has built a loyal following for its premium everyday menswear and original designs, which it describes as "wearable pieces of art."
Return Pop-Up Details
The return pop-up offers shoppers one of the only opportunities to buy the predominantly online brand in person. Limited stock includes clothing, accessories, and lifestyle items such as T-shirts, shirts, caps, card holders, and mugs. Exclusive offers include up to 50% off selected sale items, and the first three customers will receive 20% off a gift with purchase.
Annmarie McClean, marketing manager at St. Enoch Centre, said: "We're delighted to welcome Baire Atelier back after such an incredible response to its first pop-up. It created a real buzz across the Centre, with queues forming throughout the weekend and shoppers travelling to get their hands on the collection. We're expecting another fantastic turnout and would encourage anyone interested to visit early while stocks last."
Stephen Ewing added: "Thanks to everyone who turned up last weekend. We were overwhelmed with the support that showed up for us. We've restocked our pink & white striped t-shirts for everyone who missed out, and you can stay updated on our socials for new drops. See you on Friday, and as a special thank you, we're treating the first three paying customers to 20% off and a free gift with purchase."
Other Scottish Clothing News
In Aberdeen, lifestyle and fitness brand A.K Positive is expanding with a new store on George Street, opening August 1. In Glasgow, Princes Square by M shopping centre will host Style Scouts UK, a boutique selling pre-loved luxury handbags from Chanel, Dior, Hermes, and Louis Vuitton, opening July 18.
