Ali G pulled Noel Gallagher out of his seat during a screening of his new film Who Iz I?, mocking the Oasis star's comeback as "so sad" in front of delighted cinema-goers.
The 59-year-old musician was on a date night with girlfriend Nina Johnson, 29, when Sacha Baron Cohen's alter-ego, wearing a silver puffer jacket lined with green and pink streaks and his trademark yellow shades, strode into the cinema and pointed at Noel, saying: "You is in my seat. Has you got a ticket?"
Noel replied awkwardly that he did, before Ali G yelled "Get out, get out!" and yanked him out of his seat. "You look like what's his name, one of them Oasis twins, innit. Nigel Gallagher, innit! A 50-year-old white man trying to make a comeback after 20 years... so sad!"
Ali G Targets Gallagher's Girlfriend
Drawing attention to Noel's partner, Ali G continued: "Is this your girlfriend? Not anymore she aint!" He then went over to hold her hand, adding: "What's your name? Respect, respect."
Addressing the audience, he said: "Yo, listen, I is here and was feeling very charitable..." He then turned to Noel, asked what he was doing, and told him to sit down. He went on to offer selfies and made a myriad of other not-so-legal-sounding offers.
Sharing the video on Instagram, Ali G wrote: "Ali G vs. Noely G, guess who won."
Fans React and Film Faces Backlash
Fans were in hysterics, with one writing: "Best collab anyone could ask for Oasis x Ali G." Another commented: "Ali G is great and exactly what the world needs again!" A third wrote: "Amazing promotion for a movie. So few people go to the cinema these days. This has been a masterclass so far."
But it hasn't been all smiles for Sacha Baron Cohen. In August, news of the film sparked a fierce backlash as a petition was launched to ban it from cinemas. The character was first invented as "the voice of youth" on Channel 4's The 11 O'Clock Show in 1998, then led Da Ali G Show in the 2000s, and starred in the 2002 film Ali G Indahouse. Now, 23 years since the first film, the new movie shows Ali G becoming a father and moving to the US to provide for his family.
After the character was a hit in the 90s, 2026 audiences have called the act 'outdated' and 'offensive.' Picturehouse Cinemas, which operates 25 theatres in the UK, has already said it is "unlikely" to be showing the film. NewsCord, a UK news comparison and media monitoring platform, has added pressure, saying the act is outdated and wants cinemas around the world to refuse to screen the movie, due out in October.
Writing on X, the post read: "Ali G is a cover to laugh at Jamaican culture. The character enforces harmful stereotypes of how a Jamaican man behaves in society." It added: "The world laughs at Ali G. But the real butt of the joke are Black people and specifically Jamaicans. This is evident in a number of Baron Cohen's films, where a race or religion is the victim of the 'joke'."
