Southwold in Suffolk has been identified as the UK seaside town with the most loyal visitors, with 34.46% of holidaymakers rebooking their stays, according to the Great British Holiday Loyalty Index by Holiday Cottages.
The index, which tracks where holidaymakers return, found that nearly one in five holiday home guests become loyal visitors. Southwold topped the list, praised for its beach, "beautiful" pier, and a wide selection of cafes, pubs, and restaurants.
What Makes Southwold Special
Holiday Cottages highlighted the town's appeal: "There's a particular kind of spell that Southwold casts: the candy-coloured beach huts, the lighthouse rising above the rooftops, the lighthouse beer from the local brewery, the sense that time moves slightly differently here."
The top-rated attraction in Southwold, according to TripAdvisor reviews, is Southwold Lighthouse. Standing at 31 metres tall, the Grade II listed building is still operational and offers guided tours with views across the town and coast. One reviewer described it as "a great way to spend a few hours, and a great way to see Southwold and a fair distance along the coast."
Other Attractions and Top 10 List
Southwold Pier is another favourite, with one visitor noting: "It's a beautiful, peaceful place to spend the day. Although it was busy, it never felt overcrowded, which made for a very relaxing atmosphere." The pier features shops and highly-rated fish and chips, with one reviewer praising "large portions, fabulous curry sauce and the chips were cooked perfectly."
Other attractions include the Adnam's Distillery tour, Denes Beach, and the Alfred Corry Lifeboat Museum Trust. The Suffolk Coast describes Southwold as having a lovely "market town atmosphere."
The top 10 most-rebooked towns in the index are Southwold (34.46%), Tenby (30.67%), Keswick (27.62%), Saundersfoot (27.30%), Swanage (25.26%), Padstow (25.21%), Bideford (23.46%), St. Ives (21.96%), Brixham (21.46%), and Whitby (16.41%).
