The results are in for one of Australia's most significant consumer confidence benchmarks. The 2025 Roy Morgan Trusted Brands Awards have officially named the nation's most reliable and beloved companies across key sectors, revealing a fascinating snapshot of public sentiment.
In a triumphant victory, retail giant Woolworths has been crowned Australia's Most Trusted Brand for the second consecutive year, solidifying its position at the top of the supermarket wars. The award is a powerful testament to its strong connection with shoppers nationwide.
Category Champions: Who Won What?
The awards didn't just stop at the overall title. Roy Morgan meticulously honoured the most trusted names in specific industries, offering a clear view of who leads the pack.
- Most Trusted Supermarket: Woolworths
- Most Trusted DIY Store: Bunnings
- Most Trusted Car Brand: Toyota
- Most Trusted Bank: Commonwealth Bank
These wins highlight a trend of well-established, household names continuing to earn the faith of Australian consumers through consistent service and strong brand identity.
What Makes a Brand 'Trusted'?
Roy Morgan's research goes far beyond simple name recognition. The Trusted Brand Awards are based on an extensive annual survey that delves into the public's perception of a company's reliability, honesty, and overall integrity. Winning a category is a significant achievement, indicating deep-seated consumer loyalty and respect.
This year's results underscore the importance of consistency and community presence. Brands like Bunnings and Toyota have maintained a stronghold on their categories for years, proving that a steadfast commitment to quality and customer service continues to resonate powerfully with the public.
As consumers become increasingly discerning, these awards serve as a crucial barometer for corporate reputation and success in the Australian market.
