A sourdough enthusiast has put four supermarket own-brand loaves to the test against the popular Jason's brand, with Tesco emerging as the clear winner. The taste test, conducted by Nicola Roy, compared sourdough from Tesco, Aldi, Asda and Sainsbury's, with prices ranging from £1.50 to £2.44.
Tesco's Finest sourdough, currently £1.50 with a Clubcard, was praised for its 'spot on' crust, rich flavour and perfect toasting qualities. Despite having some holes in the bread, it was deemed the best alternative to Jason's, which typically costs between £2.15 and £2.50.
Sainsbury's sourdough came second, offering good value and a tangy flavour, though slices were thinly cut with noticeable holes. Asda's Exceptional sourdough was the priciest at £2.44 but underwhelmed with a dense texture and bland taste. Aldi's white sourdough was the least favourite, lacking chewiness and crisp crust.
Roy, a multimedia content creator, noted that finding Jason's original loaf can be difficult, strengthening her goal to find a worthy alternative. The Tesco loaf, she said, is 'basically flawless' for toast, though not ideal for sandwiches.
