ASOS and adidas Originals have unveiled Collection 04, described as their biggest collaboration to date, marking the first time the partnership has expanded into menswear.
The collection launches exclusively on ASOS from July 29 for ASOS.WORLD members, before becoming available to all shoppers on July 30.
Womenswear gets an elevated update
The fourth womenswear collection takes classic adidas Originals silhouettes and reworks them through a fashion-led lens. Pieces include cinched-waist jumpsuits, oversized windbreakers, funnel-neck jackets, and sleeveless track tops. Co-ords are designed to be mixed and matched beyond gym wear.
Bubble hems, dropped waists, and soft volume add a directional feel, while power shoulders and clean tailoring give several items a premium edge. Texture plays a key role with towelling, satin nylon, sheer fabrics, and lustrous sateen finishes. The palette balances sporty colour pops with navy, cream, and neutral tones.
Boxer, model, and humanitarian Ramla Ali fronts the womenswear campaign, embodying strength and style.
First menswear collection debuts
For the first time, the collaboration includes a menswear range. It takes classic adidas Originals sporting codes and gives them a more considered, fashion-focused twist. Tailored track pants, soft checked Firebird tracksuits, rugby shirts, premium knitwear, and overshirts blur the line between sportswear and smart-casual dressing.
The earthy palette of browns, tans, and neutrals suits transitional dressing. British-Nigerian footballer Noni Madueke leads the menswear campaign.
Previous drops sold out quickly
Earlier collections in the ASOS x adidas Originals series achieved near cult status and sold out rapidly. Expectations are high for Collection 04, which could be the strongest offering yet. With menswear joining the party, pieces may sell out within days or even minutes.
