Shoppers are flocking to Asda to get their hands on a new limited-edition flavour of Jimmy's Iced Coffee. The cookie butter variant, spotted on shelves, has caused a stir on social media, with customers expressing excitement over the £3 drink.
Posts on the New Food UK Facebook and Instagram pages alerted fans to the launch. One Instagram user asked, 'Will more places sell this?' while another queried, 'How much?' The drink is currently exclusive to Asda, though Jimmy's Iced Coffee products are also stocked at Tesco, Sainsbury's, Morrisons, Waitrose, Co-op and BP stores.
The brand, known for its distinctive BottleCan design, says it prides itself on innovation. A statement read: 'At Jimmy's, we like to do things a little differently. Our in-house creative team ensures nothing's impossible. We build everything at our HQ, from our giant BottleCan to our electric tricycles and iced coffee boat.'
The new cookie butter flavour is not yet listed on the brand's website, but fans are hopeful it will become a permanent addition. Asda has not commented on future availability.
